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Jan 2011: Health365 announces sponsorship deal

Sheffield’s women’s basketball team City of Sheffield Hatters have received a timely boost just days before the Women’s National Cup final, with the unveiling of their new headline sponsor.

Health365 will now sponsor the Hatters for the next two seasons.

The sponsorship deal includes a change to the team’s name - they will now be known as the Health365 Hatters.

The Health365 Hatters will compete against Nottingham Wildcats in the Women’s National Cup final at Ponds Forge International Sports Centre on Sunday in a repeat of 2010’s final, which the Hatters won 67-54.

Betty Codona OBE, Chair and former head coach of the Hatters, said: “To have the support of one of the region’s leading businesses for the next two years is fantastic news.

“We were determined to work with a sponsor who believed in our project while also having an investment in health, and Health365 more than met our criteria.

"The announcement of the sponsorship is really timely and it will hopefully give the players and fans an extra boost just before going into the cup final.”

The Health365 Hatters, who will celebrate their 50th anniversary this year, were the first women’s basketball team in England and have dominated the sport for the last 20 years. Last year’s cup win was a record 13th National Cup victory and a win in 2011 would make it three in a row.

Paul Shires, Health365 Sales and Marketing Director, said: “Health365 is all about looking after your health in a modern way and the Hatters naturally promote that healthy message.

"The Hatters are a very successful club and we’re looking forward to enjoying more success with them over the next two seasons. The cup final is a fantastic way to kick-off the sponsorship and we wish all the players and fans the best of luck.”